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Farmer John Home Field Advantage
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Through a series of newspaper ads in the sports section and radio spots on ESPN radio, people were surprised to learn they could get the same great Farmer John hot dogs from the stadium, at home. This very localized message translated across several forms of media, from floor talkers in the grocery store to banners in the ballpark, from Evite invitations on the web to the actual wrappers the hot dogs are served in at the game.